Atira Women's Resource Society
Atira Women’s Resource Society is a not-for-profit organization committed to the work of ending violence against women through providing direct services. Atira needed to update their brand identity to better reflect the people they serve and the positive outcomes it generates. Through the Latitude Gives award we created a new logo for Atira that represents the many positive attributes of the organization and the services it provides. The ‘tree’ symbolizes strength and the roots (foundation) to build on. The ‘branches’ represents women, working together for support and growth. The orange colour represents energy and happiness.