BC Mental Health & Substance Use Services

CLIENT
BC Mental Health
PROJECT
BC Mental Health and Substance Use Services (BCMHSUS) is a provincial agency that provides invaluable services to support mental health and substance use solutions. Following a significant change in accepted terminology within the field, BCMHSUS needed a fresh brand and website to profile the organization as a leader and expert in this field.
THE CHALLENGE
A large and diverse group of people who needed to give feedback and be consulted on, including a branding and website committee and a variety of stakeholders.
SOLUTION
Latitude used a process to guide, listen, share, refine, present, receive and incorporate feedback to successfully develop an abstract, colourful logo. Reminiscent of a flower and butterfly, it evokes feelings of warmth, growth and freedom. The new brand positioned BCMHSUS as an expert source of information and tertiary care services, while breaking down stigma around mental health issues.
DELIVERABLES
• Branding
• Design
• Website Creation
• All Creative Assets