Dubh Linn Gate

CLIENT
Dubh Linn Gate
PROJECT
Competing against well-established bars and restaurants, the Dubh Linn Gate Pub needed to move beyond traditional Irish pub images of leprechauns and four-leaf clovers. The challenge was to create an identity that reflected the pub’s Irish heritage – with a contemporary twist. Latitude created a traditional Celtic knot that can easily be reproduced in multiple products and souvenirs. For advertising and collateral materials, we introduced humorous Irish proverbs and quotes to reflect the fun times to be had at the Dubh Linn Gate Pub.