FuseForward

THE CLIENT
FuseForward
PROJECT
FuseForward is a leading technology firm providing clients with simple and secure IT solutions.
THE CHALLENGE
FuseForward is a fast growing IT company whose existing brand no longer reflected the expanded scope of their services. As well, they were in need of a communication strategy to effectively communicate their complex offerings.
SOLUTION
Through Latitude’s Branding Workshop, we determined FuseForward's brand essence: Complexity Made Simple. They addressed complex IT proejcts for large infrastructure providers by creating ready-made, secure, and scalable solutions, which greatly accelates and simplifies the whole process. We highlighted the unique offerings of FuseForward with a logomark that consist of the fusion of two elements, representing the harmonious spiral patterns found in nature. The refreshed website prominently features a rotating network imagery, which represents FuseForward's cloud based technology and their dedication to always be on the move to innovate.
DELIVERABLES
• Branding
• Communications Strategy
• Logo Design
• All creative