Legacy Senior Living

CLIENT
Legacy Senior Living
PROJECT
Wertman Development required a brand strategy, website, and marketing support for their new luxury senior living residence in tribute to their father and grandfather, Leo Wertman. As a tribute project, Joe and Jason Wertman wanted a name that signified their heritage and Leo Wertman's significant contribution to the Jewish community. We developed a brand strategy including the luxury product positioning and the name that paid respect to Mr. Leo Wertman’s own ‘Legacy’.