Pan Pacific

CLIENT
Pan Pacific Hotels and Resorts
PROJECT
After a $10 million renovation of its meeting facilities, the Pan Pacific Vancouver, one of Vancouver’s premier hotels, wanted to spread the news to meeting and event planners around the world. Latitude created a direct mail campaign that highlighted the unique features of the meeting space – unparalleled views of the ocean and mountains, top quality finishings and service, and the prestige of a Five Diamond Hotel. The campaign consisted of three waves, all featuring elegant brochures with captivating images and prose. The brochures open up to a panoramic photo of stunning Vancouver scenery as viewed from the Pan Pacific’s meeting rooms.