Patina Hotels and Resorts

CLIENT
Pontiac Land Group
PROJECT
Pontiac Land Group was seeking to establish a new global luxury hotel brand based in Singapore. Latitude was contracted to brand the new 5-star brand including a new name, identity, overall brand visualization, website, and investor relations materials. Through client and stakeholder meetings, our Branding Workshop, and research, we created a brand platform based on the company’s core values and mission.