Spirit of Games

Spirit of the Games
The Spirit of the Game Society, located in the interior BC, believes a big part of just being a kid is participating in organized sport. It's a place where youngsters can learn about teamwork, discover hidden skills and personal strengths, develop bonds that will last a lifetime. As a non-profit organization the society works to help underprivileged kids with sports fees, uniforms, tuition and equipment costs, and many other costs related to playing sports. Latitude created a new identity that symbolized sports and personal achievements. The earthy tones reflects the spirit of the land and the Societies ties to the first nations communities in the area.